Despite concerns that tariff distress might have a lasting impact on the appeal of U.S. exceptionalism, the stock market has powered its way to new all-time highs in recent weeks while the CBOE Volatility Index hovers not far above its 52-week low.
And yet, even as risk assets are putting on a hell of a show, gold – perhaps the ultimate risk-off asset – remains as resilient as ever, reaching another new all-time high (intraday) of $3,534 on Friday.
That gold and equities are at or near their respective record levels at the same time says a great deal about the uniqueness of the current investment environment, one that appears to be characterized by nearly equal parts optimism and caution.
Among the most cautious investors, it seems, are the world’s central banks, which have acquired gold at or near record demand levels since 2022. Central banks have been buying so much gold, in fact, that it’s now the second-largest reserve asset.
Especially revealing are the most prominent reasons why central banks are buying all this gold. According to the World Gold Council’s 2025 Central Bank Gold Reserves Survey, the institutions said that “gold’s performance during times of crisis” is the most relevant factor in their decision to hold the metal. Similarly, during the assembly of its 2025 Global Sovereign Asset Management Study, investment management giant Invesco found that gold’s potential to serve as a “safe haven during financial instability” was the most important factor “to ongoing gold acquisition” by central banks.
And now it appears the world’s wealthiest individual investors are taking a page or two right out of central banks’ hedging playbook.
High-Net-Worth Investors Favor Less-Complex Gold as a Hedge; “Easier [for Them) to Get Their Head Around”
According to a recent report by HSBC, affluent investors raised their gold allocations by 120% over the past year. Edmund Shing, global chief investment officer at BNP Paribas Wealth Management, recently told CNBC that overseas family offices currently have allocations as high as 10% in physical gold or gold-backed investments.
For his part, Stephen Jury, a vice chairman of J.P. Morgan Private Bank, says he’s been seeing a significant increase in the number of U.S.–based high-net-worth clients who are eschewing more complex hedge strategies in favor of gold, telling CNBC investing in the metal is something that’s “easier [for them] to get their head around.”
High-net-worth investors both here and abroad not only are demonstrating their growing distrust of the prevailing global economic order by raising their allocations to gold; they’re demonstrating it, as well, by storing their metals in highly secure and geopolitically neutral strategic locations.
Remote Vaulting Popular Among Well-Heeled With a “Lower Trust in Government or Financial Systems”
“Our clients have lower trust in government or financial systems or are trying to build a backup or insurance plan by holding precious metals outside of the banking system in a neutral and safe country,” says Ludwig Karl, COO at Swiss Gold Safe, a company that provides specialty vaulting services in Switzerland and the Principality of Liechtenstein.
It’s worth noting that like their gold-buying counterparts at the world’s central banks, the high-net-worth investors now stockpiling gold aren’t purchasing it as a shorter-term “play” or in anticipation of prospective metals-favorable monetary policy moves in the months ahead. To be sure, investors at any level would welcome added positive momentum that might be catalyzed by a reduction in interest rates. But to astute gold investors today, beneficial price influences generated by developments in trade and/or monetary policy are the peas and carrots on the plate – not the steak.
The steak, in this case, is represented by the comprehensive, multidimensional economic, fiscal and geopolitical uncertainty expected to intensify through the foreseeable future amid an ongoing transition from global unipolarity to multipolarity as well as a consequential move toward greater deglobalization. Given this, gold’s most structural drivers – the soundest, most foundational reasons for owning the metal – will remain intact for at least years to come. The world’s central banks…and now its wealthiest individual investors…clearly have made note of this likelihood. Others might be well advised to do the same.
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